[42,3%, sampled in the Czech Republic]
A while ago I received an email from a guy called Jeremie. “Do you want to try some new vodka?” he asked me. Sure, I said. A little later I got a bottle in the mail.
So here I am in a hotel in Prague, listening to Rancid. They have this song “Old Friend” that I really like. It’s about heartbreak. Jeremie’s bottle of Absolut Elyx is here with me. There are no shot glasses in this hotel room, but I have a regular water glass, and I have some walnuts.
I always drink my vodka neat and at room temperature. Besides that, I usually try to have some light snacks along with it. Today these walnuts will have to do. Shot. Walnut. Shot. Walnut.
But what am I drinking anyway? This one is a top shelf brand from the Swedish vodka giant Absolut. It is being marketed as THE WORLD’S FIRST TRUE LUXURY VODKA, which sounds like a bold statement, considering that there are brands like Beluga and Kauffman out there.
So I looked up the price: 35€ for 700ml. That’s pretty steep indeed, but not too high.
The bottle design is okay. I guess they didn’t want to deviate too much from the regular Absolut branding, and they wanted to use clear class, but they added some copper-colored stripes onto it because Absolut Elyx is apparently being produced in a MANUALLY OPERATED COPPER STILL FROM 1921. That’s what it says on the label.
I think overall it’s an okay design, not great but not bad either.
Now the Misfits are on – “All Hell Breaks Lose”. Good song. Time to start drinking.
Absolut Elyx wins in the aftertaste
First, the taste: Absolut Elyx is sweet, that’s the first thing I noticed. But it’s not particularly smooth. It’s a bit hot in the mouth, and it burns on its way down the throat. This might not be what you’d expect from a “luxury” vodka, but it’s not necessarily a bad thing.
If a vodka isn’t smooth, then the aftertaste has to be right, which in this case it is. Absolut Elyx doesn’t slide down easily like a sip of cold water, but then it sits in your stomach and makes you feel warm from within. And then it provides you with an aftertaste that is sweet and gentle and lasting and fun. Did I taste the copper, though? I don’t think so.
room for improvement
All things considered, I think it would be a good idea for this luxury brand to ditch the Absolut bottle design and go for something more bold. I think the price is okay, but the stuff doesn’t have the smoothness of a typical luxury vodka.
I liked it, though.