not that cold

[40%, sampled in Germany]

This one is called Amundsen vodka, and it’s from Poland. I bought it there, along with several other fine bottles of the V. Then I took them home to Hamburg and lined them up along the wall in the place where I live. It was beautiful.

the theme

Vodka manufacturers often rely on a marketing theme to sell their product. Be it the country where they manufacture (Finlandia, Danzka), a person (Gorbatschow Blue Label) or some historical event (Back In USSR). Even space aliens and skulls can be a theme (Crystal Head). Or weapons (Kalashnikov).

In this case, it’s obviously Roald Amundsen’s 1911 polar expedition (incidentally, I wrote a book review about it here).

So how do you market a product based upon a polar expedition? The bottle has a bluish hue to it, and the label says that this vodka is supposed to be made of glacial water for a FEELING OF EXTREME COLDNESS.

Amundsen tastes like normal vodka

As I was preparing to sample this vodka at room temperature, I found myself wondering if it was really going to have a cold taste.

Turns out that this Amundsen isn’t exactly polar. It has a clean taste to it, and it’s pretty smooth on the tongue. But it burns a bit on the way down. The aftertaste is okay. It does some warming in the stomach, but there isn’t much of an aromatic sensation, something that characterizes a fine vodka.

bad cap

The bottle looked good – I liked the simplicity of its design and the slightly blue glass. There was a dispenser, which I always appreciate. But the cap was rubbish. I have yet to figure out if it’s a screw cap or if you’re supposed to just press it on. It really is that flimsy.

The price was good. I got this half liter bottle for 8,76€. This means that 700ml would cost about 12,26€.

All in all, this was goodish, not great.

1 thought on “Amundsen”

  1. We bought this vodka in the co-op in longyearbyn, I was attracted by the glacial water image and by the fact it
    was in a plastic bottle. A plus when flying.
    On trying it i found i liked the taste, non of the burn associated with cheap vodla, and most importantly no after effects the next morning.


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