a champion

[40%, sampled in Germany]

This one seems to be all over the place. Skyy vodka isn’t just in all the bars and clubs – almost every time I search for a term containing the word “vodka” on the internet, I will be presented with an advertisement from this brand.

product placement

Skyy is from San Francisco. It was established in the 1990s, and by now it seems to have taken over much of the club scene. It uses aggressive marketing techniques such as product placement (even in Chinese sitcoms) to push its brand image. And it seems to be pretty successful at it.

A champion of marketing.

This never made me feel like trying it. Smirnoff Red Label #21 is popular, and it’s not that great. Absolut is popular, and it’s a bit better, but it’s not really excellent either.

Skyy is better than I thought

Turns out that Skyy vodka was actually better than I thought. It has a clean, smooth taste. Quality stuff. The aftertaste is slightly boring, but it’s not bad, either.

I thought the deep blue bottle design was pretty average. The price of about 13€ for 700ml was good.

for mixed drinks

Albeit being from the US, Skyy vodka reminded me of nordic brands like Absolut or Finlandia, which are usually of solid quality and do well in mixed drinks. I’d chill it and add some juice and ice cubes.

For neat consumption at room temperature, I’d rather have stuff like Belvedere or Russian Standard, though.

I am wondering why I’ve never tried this one earlier.

Leave a Comment