how to do marketing
[40%, sampled in the US]
This one is a Texan vodka that claims to be “handmade” – I guess it has something to do with the distilling process. Maybe their distillery is relatively small? But what if they need to scale up in order to keep up with an increasing demand? I keep wondering about that.
Anyway, the Tito’s brand has a nice website that says “I love Texas… and I love vodka.” There’s a picture of a dude (the owner?) with his three dogs, each of which is sporting a Tito’s kerchief. I liked this personal touch.
Like I’ve said before, vodka heavily relies on its brand image. And here’s a brand that makes itself seem friendly and approachable to its customers.
Tito’s vodka is alright
The vodka itself tasted pretty good. It wasn’t as awesome as you’d expect from something “handmade”, but it wasn’t bad either. I’d say it was rather smooth, just lacking a bit in character in the aftertaste.
I liked the retro bottle design, and the price was good, too (around 13€/700ml).
This is a quality brand that markets itself well. I recommend it for mixed drinks.