one of Poland’s better brands
[40%, sampled in Germany]
This one is called Wyborowa Exquisite. The very first thing I noticed was the bottle design: the cap seems to mimic an ice cube. My friend Max intelligently pointed out that he would have preferred it to be of the same diameter as the bottle, but we still agreed that it looked pretty nice.
more marketing strategies
I remember telling you about marketing websites when I was trying Baikal the other day – Wyborowa Exquisite’s site features some Polish rock tunes and an awesome button where you can hear people pronounce the brand name in different languages and in different moods. There’s even a Japanese dude in there. Awesome!
Wyborowa Exquisite is an upscale brand
Okay, but let’s not forget to talk about vodka and vodka and more vodka.
I liked Wyborowa Exquisite. It tasted awesome (especially after having some of that bottom-shelf vodka before), and I was surprised by how smooth it was. On top of this it managed to have an aftertaste that was aromatic and warming, close to perfect.
The only downside is that this vodka doesn’t come cheap, you have to fork out 28€ for 700ml, but I guess that’s part of the marketing strategy: this is a premium vodka.
But it’s worth it if you drink this at room temperature, like you would with any fine vodka!