Xellent

Switzerland

Taste
10
Aftertaste
9
Design
8
Price
4
7.8

Swiss prices

[40%, sampled in Germany]

Hailing from Switzerland, this Xellent vodka is apparently made from glacial water. And who wouldn’t want to drink some of the stuff that covers the Alps?

about branding

I’ve come to believe that vodka marketing is generally less about the taste of the product and more about brand image. You have to make your customers believe that they’re somehow buying into a lifestyle. Some brands are leaning towards a more traditional approach (Green Mark, for example), while others cater to the party crowd (like Three Sixty)

This Swiss brand is apparently going the way of Kauffman or Bavarka. Just like them, Xellent is a luxury product that stands on its own, without being part of a product line with different price levels like Stolichnaya Elit, for example.

Xellent is sweeeet

Xellent was one of the sweetest vodkas I have ever tried. Probably even sweeter than Cîroc or Bavarka. And it was smooth, too. I had it at room temperature, and it went down like a glacier – smooth and cool. The aftertaste was close to perfect, with a hint of caramel.

And while I did enjoy the bottle design, I frowned at the price tag (34€/700ml).

This is an excellent vodka (no pun intended).

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